HRM Homecare launches campaign to recruit one carer per day in 2022

HRM Homecare Services is launching an ambitious recruitment drive with the aim of taking on 365 home carers in a year – the equivalent of one a day.

If successful, the HRM365 campaign will see the Ayrshire-headquartered company more than double its workforce over the next 12 months.

The move comes as the care sector faces a severe shortage in the number of home carers, a trend which accelerated post-Brexit and during the COVID-19 pandemic.

However, HRM Homecare says it has bucked this trend and increased its workforce by 20% – from 246 to 300 staff – over the pandemic.

Founder and managing director Lynn Laughland said: “2022 is shaping up to be the biggest 12 months in the 27-year history of HRM Homecare. We are experiencing significant growth, and as a result there are huge opportunities for people who would like to establish a career in care for themselves.”

Most of the new roles will be in frontline care at home services across Ayrshire, Falkirk, Glasgow, North and South Lanarkshire, East Renfrewshire, Renfrewshire, and East Dunbartonshire.

However, Laughland also wants to speak to people interested in joining the operational side of her business as operations managers, service managers and care coordinators.

News of the recruitment drive comes after HRM joined forces with youth charity the Prince’s Trust in Scotland to set up a new project aimed at encouraging more young people to consider a long-term career in care.

Together, the partners selected five young adults (pictured) aged between 16 and 30 to be trained by HRM at a variety of its locations.

The trainees were given free training on the skillset and qualities needed to be a carer, as well as other roles within a care company – from human resources to quality control.