Jim Broadbent announced as ambassador for Dementia UK


Oscar-winning actor Jim Broadbent has been named as an ambassador for Dementia UK – the only charity providing support to people with dementia and their families through dementia specialist Admiral Nurses.

Broadbent won an Academy Award and a Golden Globe Award for his portrayal of John Bayley in the film Iris, a depiction of the relationship between John and novelist Iris Murdoch, throughout their youth and then into older age, as Iris slowly succumbs to Alzheimer’s disease. 

He joins actors Judy Parfit, Lorelei King and Phyllis Logan as one of the first ambassadors for the charity.

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Commenting on the announcement, he said: ““I am privileged to have been asked to be an ambassador for Dementia UK. Over the years I have been connected with it I have been more than impressed by the professionalism, commitment and positivity that they bring to those who struggle with the shock and ever changing demands of having to care for a loved one diagnosed with dementia.

“It is a fine organisation fulfilling a vital role and I look forward to my continuing involvement.”

The actor was also involved in the BBC Lifeline Appeal, appealing for charitable donations on behalf of Dementia UK.

Dr. Hilda Hayo, chief Admiral Nurse and CEO at Dementia UK, said: “With his connection to the cause, his passion and, of course, his stellar acting credentials, Jim is an absolutely wonderful ambassador for Dementia UK.

“His involvement in the BBC Lifeline Appeal did so much to help us raise awareness of Admiral Nursing across various care settings, including on our Admiral Nurse Dementia Helpline. We know that he will play a huge role in helping Dementia UK in its next chapter.” 

Dementia UK said Broadbent’s role will not only raise awareness of the condition, but will also help Dementia UK to increase the number of Admiral Nurses across the UK and within various care settings.

Tags : Call the MidwifeDementia UKJim Broadbent
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