Joe Wicks inspires home care ‘elves’ to keep fit in 12-hour fundraising challenge


A Berkshire-based domiciliary care agency will host a 12-hour virtual fundraising event this week in support of Alzheimer’s Society.

Inspired by Joe Wicks’ 24-hour PE Challenge, County Carers will host an ‘Elf Day’, with staff completing various exercises whilst dressed as elves, to raise money for people living with dementia.

Taking place on December 4, the fundraising event will be live streamed via the County Carers Facebook page every hour between 8.30 and 20.30, with carers and clients invited to join in the fun by taking part over Zoom.

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Activities will include treadmill and exercise bike sessions, rope skipping, boxing workouts and high intensity interval training (HITT) – all fueled by healthy snacks from the Joe Wicks’ cookbook series.  

Eloise Wakeford, founder and managing director of County Carers, commented: “Our annual charity day is a great opportunity to raise vital funds and recognition for The Alzheimer’s Society, especially at a time when things are particularly difficult for those experiencing a lack of interaction with their loved ones.”

With many people living with dementia currently experiencing reduced contact with their families and support networks due to the implications of COVID-19, Elf Day intends to be just as much a celebration of togetherness as an opportunity to generate funds and awareness.

This year’s Elf Day hopes to exceed the success of the company’s last charity event, which raised over £1,400, after the team successfully walked the length of Wokingham’s Nine Mile Ride.

County Carers is extending an invitation to this event to anyone who would like to take part.

To register your interest, contact to be included in the timetable.

Tags : Alzheimer's SocietyChristmascounty carersFundraisingJoe Wicks
Sarah Clarke

The author Sarah Clarke

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