Join Social Care cuts ties with government, launches campaign to recruit 100,000 care staff


National recruitment platform Join Social Care has ended its partnership with the government and announced its intention to attract 100,000 new candidates to the care sector.

The platform originally launched with the Department of Health and Social Care in May, but will now act independently to connect those interested in a career in care with providers nationwide.

Join Social Care aims to address the resourcing issues faced by the care sector, as well as to put people back to work from industries most impacted by the pandemic, including retail and hospitality.

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The organisation said it has already filled “thousands of roles” across the care sector and now intends to attract a further 100,000 candidates.

Commenting on ending its partnership with the government, Martin Warnes, director of Join Social Care, told HCI: “We partnered with the DHSC on a fixed term basis to support the government’s nationwide recruitment of carers in response to the pandemic. Having demonstrated our value and potential through this partnership in filling thousands of roles, it was a natural next step to launch the service independently.

“By operating independently, we can innovate more technology and services which will improve recruitment, as well as save time and money, for providers throughout the sector.”

Dr Ben Maruthappu, co-founder of Join Social Care and chief executive of tech-enabled home care provider Cera, said: “We founded Join Social Care to solve two parallel crises, both of which are a major focus for British society. On the one hand, we’re in the midst of a care crisis due to a lack of care workers and the global pandemic. On the other, we’re facing a massive economic crisis, with record levels of unemployment. Through Join Social Care, we aim to go a significant way in addressing both problems – by bringing new talent into care and putting people back to work.

“We’re particularly focused on recruiting from sectors which have been hardest-hit by COVID-19, such as hospitality, retail and leisure. People with experience of such industries have skills which are highly-transferable for care and at a rapid turnaround we can put them back to work, and they can play a role in fighting the pandemic on the frontline.”

Tags : CeraJoin Social CareRecruitmentrecruitment campaign
Sarah Clarke

The author Sarah Clarke

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