One of Europe’s largest providers of live-in care has issued a stark warning that unless people are made aware of their care options, the current social care crisis will worsen.
Promedica24, which has cared for 28,000 clients across the continent since it launched in 2005, argues that a large percentage of the population is unaware of the in-home care services available to them and how they can reduce hospital admissions.
The provider issued the warning following recent research from the Lancet and Age UK that found that the number of people aged 65 and older needing 24-hour care is set to rise by a third by 2035.
In September, Age UK also found that almost 1,000 elderly people a day are being admitted to hospital needlessly amid a crisis in social care.
Paula Beaney, the UK Quality Assurance director for Promedica24 said: “Getting care right as early as possible is key when it comes to avoiding unnecessary hospital admissions. The industry must place a greater focus on aging better at home.
“Our care workers live with clients for several weeks or months at a time so they are able to constantly monitor health, which means they can address any problems before they become an emergency, which in turn often avoids an admission to hospital.”
In 2016/2017 there were 341,074 avoidable hospital admissions, which Promedica24 argues could have been reduced with proper care at home.
“The realisation that you may need care, for yourself or for a loved one, is a big turning point but it’s a vital decision and one that normally needs to be made earlier than you think. As long as people have a lack of awareness surrounding their care options, these worrying statistics are only likely to get worse,” added Beaney.