Last day to submit your views on national social care recruitment campaign


The Department of Health and Social Care (DHSC) is seeking views on the impact of its adult social care recruitment campaign in England.

Care staff from registered managers to directors and HR teams have until 5pm this evening to complete the survey.

The Every Day is Different campaign launched in February 2019 with the aim of filling the 110,000 vacancies in social care.

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The campaign comprised of social media, digital and local radio advertising to attract candidates with the right values and promote the benefits of working in the sector.

Care Minister Caroline Dinenage (pictured) hailed the first phase of the campaign a success, reporting a 14% (21,083) rise in applications for care or carer roles on the DWP Find a Job site, compared to the same period a year earlier. Of these, 8,560 came from the campaign’s website.

Job searches for care and carer roles on DWP Find a Job rose by 97% over the same period.

The second phase of the campaign launched in September and will run until April 2020.

Critics of the campaign accused ministers of sugar-coating the realities of the job and failing to tackle the problems triggering “the daily exodus” of care workers from the sector.

Unison assistant general secretary Christina McAnea said: “Poor pay, minimal training and a dire lack of funding are the main reasons why so many care workers want to leave. The government must address these pressing issues first.”

Karolina Gerlich, a home care worker and founding director of the National Association for Care & Support Workers said: “With turnover rates so high in social care already – what are the chances of retaining young people when they applied as the result of a campaign that masks the sometimes brutal reality of working in the sector as it currently stands?”

Tags : department of health and social careEvery Day is DifferentRecruitment
Sarah Clarke

The author Sarah Clarke

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