Letters from afar are helping home care customers feel less alone

Bluebird Lincolnshire

Bluebird Care’s Exmouth branch has started a new initiative to help combat loneliness during the nation-wide lockdown.

Frankie Rowe, manager of Bluebird Care Exmouth, posted a message on her personal Facebook requesting letters of encouragement for Bluebird Care customers. The aim of the initiative is to help vulnerable customers who are self-isolating feel a little less alone.

The post gained a lot of support, and last week Rowe received a letter from a woman named Marcela from South America.

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The manager came up with the idea after her own grandmother, aged 88, decided to self-isolate. She sent her the first of many cards, and received a call from her Grandmother explaining how much the card had brightened her day.

“Right now, it is more important than ever to help each other, we must look after the mental well-being of older people especially,” said Rowe.

“Bluebird Care Exmouth customers who have received cards have been absolutely delighted. It is so lovely to see the positive impact we can all have in the community.”

Bluebird Care Exmouth is asking the local community to get involved, sending letters that it can forward on to its customers.

Are you a home care provider running a new initiative to help lift the spirits of your clients who are self-isolating? If so, please get in touch by emailing

Tags : Bluebird Carecoronavirusletterslockdown
Sarah Clarke

The author Sarah Clarke

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