A Berkshire-based home care agency has announced a major rebrand after witnessing a rapid period of growth.
Helpd, which provides live-in care services across the UK, has changed its name to The Live In Care Company to convey its specialist services to clients and other partners in a clear and concise way.
Luca Rado, co-founder of The Live In Care Company, said: “The rebrand is a significant milestone that marks our growth as a company since launching in January 2017. We are driven to continue sourcing only the best carers, and with the branding and company name now fully mirroring the service we provide, we are confident this will only increase our visibility to both prospective clients and carers seeking our expertise.”
The company has a new logo, tagline and website to accompany the rebrand.
Rado added: “We are restating our fundamental belief that our clients deserve the highest quality of care at home, total respect and a brilliant level of service. Through the evolved brand, we are embracing the changes we have faced from the events of this year, which have resulted in a sharp increase in the number of people wishing to receive care at home.
“Post-pandemic, we are confident this business restructure will lead to further growth and recognition for future clients, carers and partners to come.”