Live-in care provider Promedica24 has launched its winter campaign to tackle the issue of loneliness among vulnerable people.
The company is encouraging its clients and care workers to speak up about their experience of feeling lonely and asks for their first-hand advice on how to stay positive and uplifted during the festive season, despite the pandemic restrictions.
Promedica24 will collate all of these testimonials and share them with a wider audience via its social media channels, newsletter, website and a series of webinars being launched next year.
Paula Beaney, Quality Assurance Director at Promedica24, commented: “Loneliness can affect anyone, regardless of their age, social status or living circumstances. Older people and those with health issues that force them to limit their social interactions are particularly vulnerable.
“Loneliness has been an issue long before COVID-19 but the pandemic has further exacerbated its negative impact. This is why we decided to focus our Christmas campaign around raising awareness and providing a platform for people to open up and share their experiences. We ask our clients, care workers, partners, and the public to send us their stories and ideas on how we can tackle this very real problem, both on an individual and community level.”
The government’s Loneliness Annual Report 2020, published in January, claimed that between 6% and 18% of the UK population often feels lonely, whilst 2.4 million suffer from chronic loneliness.
And a separate, more recent survey by SECOM CareTech found that over half (52%) of elderly adults were worried about spending Christmas without their families, and almost one in six (16.5%) are worried more about loneliness than COVID-19.
“As a live-in care provider, we are doing our utmost best to help older and vulnerable people through the difficulties of the pandemic and making sure they can safely isolate in familiar surroundings, accompanied by a qualified care worker who supports their mental and physical wellbeing”, added Beaney.
Promedica24 has also has pledged a donation on behalf of its staff to the Independent Age, an award-winning charity that supports older people live healthy and fulfilled lives.
As a part of its mission, Independent Age has developed a number of resources designed to empower older people, their families and carers to cope with the feeling of loneliness and overcome the everyday barriers to social interactions.
The guide ‘If you are feeling lonely: How to stay connected in older age’ provides advice and access to additional resources which are specific to different regions in the UK. Both text and voice-recorded versions of the guide are available on the charity’s website.
Simon Hewett-Avison, Director of Services at Independent Age, commented: “2020 has been an especially difficult year for people in later life. Far too many older people experienced feelings of loneliness even before the pandemic, and the lockdown and other restrictions has made it even harder for us to connect with each other.
“We know that loneliness can have a profound effect on wellbeing, and at Independent Age we work hard – with our volunteers – to help older people create meaningful connections, through our befriending and other wellbeing services.
“We very much appreciate the donation from Promedica24 and look forward to reading the testimonials they create.”