Live-in care service launched in lockdown aims to drive standards in the sector


A new live-in care service that launched in the height of the COVID-19 pandemic has vowed to raise standards in social care.

Holm Care, based in Manchester, acts as an introduction agency, introducing live-in self-employed carers who are directly managed by their clients.

Founder Nik Seth, from Sheffield, set up the company in May after experiencing difficulties in finding high quality care for his father.

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“Launching the business in the midst of the pandemic was something I did think long and hard about,” Seth said.

“But given the effort that had gone into it, and the fact we had carers eager to get started and excited at the opportunity, we decided to go for it.

“The response has been positive and already our client base is growing throughout Greater Manchester.”

Holm Care has clients in Stockport, Manchester, Sale and Altrincham and is growing into Bury, Bolton, Rochdale and surrounding towns and cities.

Going forward, Seth plans to roll-out personalised, tailored services across the UK, improving the lives of both care workers and elderly customers to instil confidence and shine a light on the need for reform in the social care industry.

“Where we are different is that all our systems are online, so it is quick and safe for people to join us and we pass on a saving of around 30% to the end user by not having huge administrative and office costs,” he said.

A campaigner for fairer pay and conditions for care workers, Seth had previously worked in retail, pharmaceuticals and business consultancy before taking over a nursing home in 2010.

He sold the home four years ago and having now spent a decade in the care arena, he says he is “determined” to improve the health and wellbeing of both staff and customers after witnessing first-hand how “low the benchmark is among many organisations”.

 “Seeing how long it took to get care for my own Dad, and after speaking to other families who had been affected by the same issues, is what made me found the company,” Seth said.

“Social care hasn’t changed much in decades, the same problems exist, and we want to shine a light on them to make a difference.”

Holm Care publishes prices and staff salaries on its website, to ensure transparency when recruiting and attracting new clients.

“The average wait to get a carer is eight weeks; with us it’s 48 hours. We pay our staff more than the average and for us it is all about quality. Our team are experienced, knowledgeable, and skilled – I am very proud of them,” said Seth.

“This is seen as a low-skilled job but that could not be further from the truth. An incredible amount of training goes into being a carer and their wages should reflect that. This in turn means a happier workforce and better care.”

Caption: Holm Care founder Nik Seth pictured with his father.

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Sarah Clarke

The author Sarah Clarke

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