Local leaders from across the UK have signed an open letter pledging to tackle ageism.
With recent research suggesting that a quarter of people over 50 have felt discriminated against whilst carrying our everyday tasks or accessing services, the open letter commits 32 council leaders and mayors to challenging ageism within their own communities.
“We are coming together to show our commitment to ending the outdated attitudes that prevent too many of us from making the most of our longer lives,” the letter reads.
“If we are to make real progress towards age equality, we must all work to root out ageism in our own communities and organisations. We will challenge ageism wherever we see it, whether it’s in public or in private, and ensure that the voices of older people are at the heart of our local decision-making.”
The letter has been co-ordinated by the Centre for Ageing Better and the UK Network of Age-friendly Communities.
Anna Dixon, chief executive of the Centre for Ageing Better, said: “Many of us are living longer. While some of us can look forward with confidence to enjoying later life, others are being held back by outdated and damaging attitudes.
“Negative stereotypes about older age can have a pernicious effect on our self-perception, limit our ideas of what we can do as we get older and stop us making the most of these extra years.
“We are proud to have partnered with the UK Network of Age-friendly Communities on International Day of Older Persons to call for a change in how we all talk about ageing and people in later life.”