London home care firm praised for ‘John Lewis-style’ retention strategy


A London home care company has come up with an award-winning solution to one of the biggest crises in social care, staff retention.

Plum Care, based in Bromley, has been recognised for its John Lewis-style recruitment and retention strategy, picking up a prestigious accolade at the recent 2019 Home Care Awards.

Inspired by the John Lewis Partnership model, Plum Care offers staff a share in the profits and a say in how the service is run, meaning staff are engaged, motivated and dedicated.

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Plum Care was founded in 2018 by Amanda Fountain, a registered care manager with more than 10 years’ experience in health and social care and specialist knowledge in both dementia and end of life care.

The business has already received widespread praise for its approach to social care delivery, with all staff offered the choice to be fully salaried, rather than remain on a zero hours contract. 

Fountain said: “We put family values at the heart of Plum Care. We care for people with the same kindness and consideration we would show our own loved ones.  Our staff are central to this, the whole team has a voice and is intrinsically part of the business; we are all working towards the same goals.”

Staff retention is one of the biggest issues facing the social care sector. Labour turnover rates average at 30% per annum in the industry, the biggest turnover rate of all job sectors in the UK. This has soared 21% since 2009, according to Skills for Care.

Tags : Home Care AwardsPlumCareretentionstaff retention
Sarah Clarke

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