London home care providers launch recruitment campaign for over 55s


Two Bluebird Care franchises based in South London have launched a new recruitment campaign for over 55s.

Bluebird Care Croydon and Bluebird Care Merton are hoping to attract new recruits approaching retirement, or who have just retired, who are eager to take up a new challenge.

Dean Slade, director of Bluebird Care Croydon, said: “Just as someone reaches 55, 60 or even 65 years old, there are huge expectations on them to pick up their final wage slip and spend the next 20 to 30 years in retirement.

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“This isn’t and shouldn’t be the case. Here at Bluebird Care we appreciate the value that mature carers can bring to Bluebird Care, and the benefit and experience they can bring to the care industry as a whole.”

According to statistics published by the Department of Work and Pensions in September, over 790,000 people aged between 50 and 64 years are either actively seeking work, or are inactive but are willing or would like to work.

Olive Grant (pictured), who will turn 65 this year, has been a care worker for Bluebird Care for three years.

She said: “Care work is so satisfying and you build up a great rapport with your customers. The one thing that surprised me is just how much fun you can have; we have such a giggle with some of our ladies.

“You get home at the end of the day and you’re really happy with what you’ve done and you can’t say that in every job, can you? It’s also nice working for a company that appreciates their staff, that makes a huge difference.”

Since the government abolished the default retirement age in October 2011, the number of over 65 year-olds in employment has soared past the 1 million mark from 650,000.

Jay Patel, director of Bluebird Care Merton, said: “Retirement doesn’t have to be dull and dissatisfying; especially when it can be enlivening, exciting and extremely rewarding by taking up a second career.

“Bluebird Care provides excellent opportunities for older people to become carers. We offer very good rates of pay and pay all travel time too.” 

Tags : Bluebird CareRecruitmentRetirement
Sarah Clarke

The author Sarah Clarke