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London provider named most motivated live-in care agency

Jason Russell 2

A London-based provider has been named the ‘most motivated live-in care agency’ in a national awards event.

Live-in Care Direct, founded by entrepreneur Jason Russell, was crowned a winner in the 2021 Social Care Awards, hosted by Global Health & Pharma (GHP).

Commenting on the win, Jason said: “This is an outstanding achievement for the company and I personally feel honoured and proud to have received it. During the pandemic we have been working until 10pm every night, seven days a week to keep up with the demand in helping as many families as we possibly can. I feel a great sense of achievement that I can help and have helped many elderly people with dementia and others with long-term illnesses.

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“Some of the stories I hear are devastating and I work so hard to make sure that loved ones are well looked after in the comfort of their own homes in their vital years. I love the business and want to transform the UK care landscape so that people know there is an alternative to care homes.”

Earlier this year, Live-in Care Direct said it was seeking investment to fund its mission to become the UK’s largest technology-enabled live-in care provider.

The company developed a family platform to enable elderly clients to view photos and home videos, uploaded by their families, to help them stay connected with their loved ones and lift their mood. It is also developing wearable technology to prevent falls and measure vital signs.

Live-in Care Direct hopes to use the investment to fund this technology and meet the demand for live-in care due to coronavirus.

“We have been inundated with inquiries from family members to remove their loved ones from care homes and get them home safely during the COVID-19 outbreak,” Jason told Home Care Insight.

“With an investment at this stage along with our revolutionary tech, we would be able to scale our company and, most importantly, be able to deal with the volume that is coming in more efficiently.

“We want to be the largest technology-based live-in care provider in the UK.”

The full list of Social Care Awards winners will be available in March 2021.

Tags : live-in careLive-in Care Direct
Sarah Clarke

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