Martin Jones, CEO, Home Instead UK

Martin Jones CEO Home Instead Senior Care landscape

Martin Jones’ considerable experience of the social care sector and his understanding of the UK’s ageing population meant that he was called upon during the COVID-19 pandemic to advise the many organisations he supports, as well as the government, to help influence national policy.

At the start of the crisis, Martin was in regular contact with Baroness Camilla Cavendish, who has been contracted by government to support the reform of the social care system.

Martin shared ideas and solutions on how to implement the government’s guidance on PPE. His counsel included a range of tactical solutions around PPE and the development of a communication plan.

He also worked with Helen Whatley, the Minister for Social Care, advising on developing longer-term solutions on COVID as the pandemic eases and how learnings and new ways of working can be brought in to social care to mitigate risk in the future.

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Through his work as a non-exec on the UKHCA board, and the TSA, the representative body for technology enabled care (TEC) services, Martin has been working on active solutions to the COVID-19 crisis.

He was also instrumental in the Care Workers Charity campaign to raise over £2m for care workers. Martin provided valuable input into their Care Workers Emergency Fund and had oversight of the emergency fund through his work on the charity’s finance committee.

As chair of The Silver Line, Martin also oversaw the transition of the charity’s staff to work remotely. And, as a member of the Age UK board, he has supported the organisation as it tackled the financial pressures brought on by the pandemic whilst helping to direct Age UK’s response.

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Sarah Clarke

The author Sarah Clarke