Mirthy, a community and activities platform for over-60s, has raised £800,000 in pre-seed funding, a year after launching and growing its users to 30,000.
The pre-seed round, led by Ascension’s Fair By Design fund, is more than double its initial target, with participation from Ada Ventures, Redrice Ventures and True.
Mirthy’s platform allows over 60s to host or participate in activities and socialising both online, and eventually offline too. Longer term, Mirthys’ goal is to become the go-to platform for all over 60s’ social, physical and financial needs.
Co-Founders Alex Ramamurthy and Dhruv Haria, who set up Mirthy during the pandemic, share a passion for digital approaches to building communities for over-60s. Ramamurthy had been an Age UK volunteer, involved in social start-ups and was chief executive of The Care Workers Charity.
“While dialogue around an ageing population focuses on the growing burden on health services, my experience sees a generation of people with more energy, desire for life and time than ever before,” said Ramamurthy.
A recent Mirthy survey showed 81% of users would continue to attend online events and classes after the end of lockdown. This supports Mirthy’s digital-first strategy for activities and community, even after the easing of lockdown restrictions.
The Mirthy team currently consists of seven members but it is on the lookout to hire fresh talent in its marketing, social media, product and sales division.
Emma Steele, Investment Director at Ascension commented “We love the team’s vision to leverage tech that promotes social inclusion and opens up the world for people in their 60s, rather than make it smaller. We truly believe the recipe for successful impact investing at scale lies with backing the right founders and mindset. And we are so excited to have found this with Alex & Dhruv.”
Matt Penneycard, Partner at Ada Ventures, said: “We want to make our older years as comfortable and enjoyable as possible. Older demographics have been overlooked as modern life has focused more on youth. Ada Ventures has been looking for technology investments that better serve our aging populations for a while. We’re thrilled by the team and the vision at Mirthy and so are proud to invest in this round.”