Oxfordshire-based care provider Mumby’s has rebranded to better represent its core service, live-in care.
The rebrand sees the term ‘Homecare Support’ removed from the company’s name and replaced with ‘Live-in Care’.
Mumby’s believes the pandemic has strengthened the value of live-in care as a service that improves the well-being, health and safety of elderly and vulnerable adults, while offering family and friends peace of mind.
Ann Mumby, director of Mumby’s Live-in Care, said: “We are proud of the positive impact we’ve had on the many lives of people who need extra support to stay living in their own homes. This new brand identity is about tailoring our business name to more accurately reflect the care service we offer and our core values.
“It is a testament to our desire to provide the best outstanding live-in care for our clients so that they are as healthy and happy as they can be. We are really excited about this.”
Care providers across the country have seen a surge in demand for live-in care since the start of the pandemic, as families searched for alternative options to care homes to protect their loved ones from COVID-19.
This has led many providers to expand into live-in care and launch fresh recruitment campaigns to satisfy this demand.