Music for Dementia has launched a new campaign to encourage people to listen to music with their loved ones during World Alzheimer’s Month.
Starting today (September 1), the organisation is asking all UK residents to listen to 30 minutes of music per week with their family and friends.
The #powerof30 campaign, supported by actor Christopher Eccleston, aims to help people to connect through music and promote the positive effect of music therapy on those with dementia.
Eccleston, who’s memoir, ‘I Love The Bones of You’ focused his late father Ronnie’s experience of living with dementia said: “Music has the power to communicate to us on direct and subliminal levels. It can take us places. It can be transformative. It has a unique power of its own and within that, the power to comfort those who may be confused or in the grip of this destructive disease. I fully support and endorse the work being done through #powerof30.”
Grace Meadows, Campaign Director at Music for Dementia said: “Music can be hugely beneficial to people living with Alzheimer’s or other forms of dementia as it has the power to enliven, stimulate and enable people to express themselves.
“Our #powerof30 campaign aims to help people make connections again. Musical services have been severely impacted in the last 18 months, meaning many people living with dementia and their carers have lost those important connections and special moments that music, uniquely, provides – but we can all use music to help create those connections and make a difference to people’s lives.
“For people living with dementia in care settings we are asking care workers and managers to sign our #powerof30 campaign to show their support in making music an integral part of dementia care for people living with dementia in care homes and those supported in their own homes.”