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National campaign to highlight benefits of intergenerational projects

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A week-long campaign will highlight the benefits of intergenerational activities taking place across the UK next month.

National Intergenerational Week is a social media campaign for individuals and organisations to promote projects that bring the young and old together for the benefit of both age groups.

The campaign is backed by Bristol-based charity, St Monica Trust, which took part in the ground-breaking Channel 4 show, Old People’s Home for 4 Year Olds.

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The show famously brought together eleven care home residents and ten children from local preschools and showed the transformative power that being around children had for the older people.

The Trust has since grown its reputation for work which brings different age groups together for mutual benefit, rolling out intergenerational projects across its retirement communities and contributing to multiple pieces of research.

St Monica Trust senior digital communications executive, Ben Dunn, who created the campaign, said: “The intergenerational conversation is a really important one at the moment. That’s partly because of a growing amount of study to support bringing together different generations as a credible means of addressing isolation.

“There’s loads of amazing intergenerational work taking place across the UK, which are tackling isolation by bringing together people from all different age groups in a number of creative ways.

“What we’re trying to do is bring together the wider conversation, provide an opportunity to share learning and also amplifying the importance of the work that is being done through a collective voice.”

During the campaign, organisations and individuals are encouraged to join the online conversation by sharing their intergenerational projects and their wider benefits on social media using the hashtag #IntergenerationalWeek from Monday 23 to Sunday 29 March 2020.

Last month, leaders in social care highlighted the initiatives that are attempting to buck the trends of housing, social lives and public services which keep generations apart.

Responding to an article in the Guardian about how the generational gap has made Britain a “dysfunctional family”, Alex Fox, CEO of Shared Lives Plus, and Michael Voges, executive director of Associated Retirement Community Operators (ARCO), said homesharing schemes and retirement communities are bridging divides between the old and young.

Tags : intergenerational carest monica trust
Sarah Clarke

The author Sarah Clarke

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