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New campaign launches to build on public support for care workers

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A new campaign has launched today to promote the vital role of those working in social care and raise public awareness of the sector.

The Institute of Healthcare Management (IHM), a members organisation for managers who commission and deliver health and care, has teamed up with The Care Workers’ Charity (CWC), the National Care Forum and Thank and Praise (TAP) to shine a spotlight on the UK’s 2 million care workers.

The campaign is designed to demonstrate how critical care workers are to society, alongside their colleagues in the NHS, and encourage the public to show their appreciation by posting messages on TAP’s online platform, the Healthcare Thanking Wall, as well as gaining charitable donations for the CWC.

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Since the start of the COVID-19 pandemic, campaigns such as Clap for Carers have helped raise the public awareness of social care, and now IHM and its partners are hoping to build on this momentum.  

Matt Findel-Hawkins, CEO of TAP, said: “TAP’s thanking platform allows people to send messages of thanks and appreciation to social care workers; it’s a small thing to do but it makes a big difference especially coming up to Christmas.”

Jon Wilks, CEO of IHM, commented: “Our remarkable social care workers, managers and leaders have been outstanding throughout the pandemic and we want to support the public to take time to say thank you to them.”

Tags : campaignCare workers Charityclap for carersInstitute of Health Care Management
Sarah Clarke

The author Sarah Clarke

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