New care badge to go on sale tonight, as nation Claps for Carers

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A new care badge will go on sale to the public tonight, to coincide with the 8pm ‘Clap for Carers’ tribute to frontline workers.

The We Care badge will launch as a symbol of appreciation to the 1.6 million people working in the care sector nationwide, who continue to support vulnerable people during the coronavirus pandemic.

The badges will go on sale here for £2.50 each, with all profits going to the Care Workers’ Charity (CWC). 

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Wellburn Care Homes, which founded the initiative, said it wants the care sector to wear the badge with pride, and for those who don’t, to buy the badge as a way of showing their appreciation and support.

Chairman Rachel Beckett said: “These last few months have been as tough as they can get for all of my amazing staff. We wanted to do something positive and exciting, for them and for every single person working in the care sector across the country, who’ve been tirelessly and bravely putting themselves in harm’s way, day in day out, to protect our most vulnerable and needy.

“We wanted something simple, bold and colourful, that encouraged as many people to get involved as possible. The We Care badge and campaign, is a symbol of hope – to say we appreciate you, and we’re in this together. To send the message, We Care.”   

CWC executive director Karolina Gerlich said: “We’re delighted to be involved in this wonderful and positive campaign. For all those working in the care sector, this will be a breath of fresh air during such tremendously difficult times. Offering something symbolic, even something as simple as a badge, will send a clear message and show each and every one of those working in care, that we support them – that We Care.”

The We Care badge campaign, is also taking to social media, encouraging people to help spread the word, by sharing their We Care badge pictures across social media, using the hashtag #supportourcarers.

News of the campaign comes two weeks after Health and Social Care Secretary Matt Hancock placed the CARE badge under the spotlight in his speech to the nation.

Wearing the emblem, which launched last June, Matt Hancock said it will help create an NHS-style single identity to better celebrate and recognise the care sector.

Distribution of the badge has now been transferred from the CARE badge community interest company (CIC) to the Department of Health and Social Care.

A spokesperson for the department said: “There is currently a brief transition period ongoing between everyLIFE Technologies Limited and the Secretary of State for Health and Social Care to transfer ownership of the intellectual property.

“To prevent the possible inconsistent use of both CARE brand and information about their use, we have halted issuing badges until these new details are finalised.

“There has previously not been a clear and visual inclusive brand for the adult social care sector, contrasting with the strong and recognisable NHS brand.

“This was a direct ask from the sector, and developed in close consultation with everyLIFE Technologies, Care England and the National Care Forum and will recognise the integral role care workers are playing in responding to this outbreak and supporting the vulnerable.”

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Sarah Clarke

The author Sarah Clarke

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