Bluebird Care Gosport, a new home-care provider based in Hampshire is embarking on an ambitious, and possibly life changing campaign, to try and bring about an end to loneliness.
Unite Against Loneliness, which will run throughout 2019, has two objectives; the first is to raise awareness of the overwhelming issues of loneliness among the elderly and vulnerable. The second, is to show everyone how easy it is to support people who may be isolated and lonely, by encouraging them to be more socially inclusive and focused on community outreach.
The campaign is in partnership with The Silver Line, the only confidential, free helpline for older people across the UK.
It comes at a crucial time for the health and social care sector, with three quarters of GPs surveyed by the UK Government last year having said they are seeing between one and five people a day suffering from loneliness, which is linked to a range of damaging health impacts, like heart disease, strokes and Alzheimer’s disease.
In the same survey, it was found that around 200,000 older people have not had a conversation with a friend or relative in more than a month.
As part of the Unite Against Loneliness campaign, Bluebird Care Gosport has a different event planned for each month of the year, including dinner nights, a pen pal project and ‘Neighbours Month’.
Kat Thomas, the brains behind these plans, is the director of Bluebird Care Gosport, a newly opened home care provider, which registered with the CQC in October 2018.
She said: “My biggest hope for this campaign is that it steers real change in our communities. There are so many charities, organisations and groups out there doing amazing things; The Silver Line, The Jo Cox Commission, The Campaign to End Loneliness, and lots more.
“Even the government is making serious headway in identifying the problem and steering real change but we can only make a difference if communities and people come together. If we are a society that is United Against Loneliness, then that’s when great things can and will happen.
“I really look forward to my year of campaigning and can’t wait to see this idea take shape and become something real, which could be life changing for people.”