New platform creates hyper-local care teams to ‘revolutionise’ home care provision


A new platform that connects clients directly with carers in their local area is being launched across in England and Wales.

CareMatch, which has been piloted successfully across several counties including West Berkshire, West Sussex and Essex since 2019 and began its nationwide rollout last month, was created with the aim of revolutionising how home care is delivered.

The platform assigns ‘care hubs’ to individual clients. Each hub includes carers engaged to work for that client, as well as family members and others with an interest in their care.

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This enables flexible rotas to be negotiated without going through an intermediary, families are kept closely informed, and the community-based concept means that carers will have local knowledge that can benefit their clients.

Cutting out coordinating costs also results in carers being paid more – although each community has a clinical lead to offer support and help with any issues.

The platform is the brainchild of Anne Marie Perry, owner and manager of Abicare, which provides live-in care in England and Wales and home care services in Basingstoke, Bradford-upon-Avon, Salisbury, Swindon and Pontypool.

It is based on an understanding of the problems facing more traditional care models – not just the lack of guidance and signposting for those who need home care, but also the difficulty of coordinating teams of carers, pay rates that fail to reflect responsibility levels and high staff turnover within the industry.

“With CareMatch, we want to change the world of care, said Perry.

“My aim was to create teams of hyper-local carers so you’ll always be able to find a carer if you need one. I also wanted to pay carers more without increasing rates for customers and move away from the ‘time and task’ model to offer a person-centred service that can really deliver outcomes.”

Tags : abicareCareMatchdigital platformtechnology
Sarah Clarke

The author Sarah Clarke