Next generation of premium assisted living to launch at Dementia expo


A design project to deliver a new phase of premium retirement homes set to “rival 5* hotels” will be announced at the Dementia, Care and Nursing Home Expo in March.

Cowan Architects has partnered with interior design firm Harrison to develop bespoke architectural models for a new generation entering the assisted living sector.

They plan to offer “trouble-free” lifestyle solutions to help the over 55s enjoy healthier, more rewarding lives in a supportive environment.

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Philip Harrison, Founder of Harrison, said: “This is an exciting partnership with Cowan Architects and Signature Dining to introduce the next phase of assisted living to the UK. The new generation entering the market of assisted care – the baby boomers – have lived very different lives to previous generations and have a higher set of lifestyle expectations.

“Therefore developments of the future should deliver on these standards, particularly when creating shared spaces where inter-generational, social communities exist. These are key elements in the creation of this new model.”

The partners plan to combine their expertise to create innovative design solutions that are supported by technology and environments that would rival 5* hotels, but delivered affordably to existing providers, whilst increasing customer demand and revenue.

“Whilst these models of older living and care are gaining ground in the US, they are relatively new to the UK” said Nigel Marcoolyn, director of Architecture for Cowan Architects.

“The particular skills of Cowan Architects and our partners will see us at the cutting edge, offering our own versions that cater for all ranges of the older generation, whilst also allowing them to live in the heart of an all-age community.”

The Dementia, Care and Nursing Home Expo will take place at Birmingham NEC on March 26-27.

Tags : assisted livingDementia Care & Nursing Home Exporetirement homes
Sarah Clarke

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