A new national resource has launched in Wales to help social care providers identify the people most suited for their job roles, as well as supporting jobseekers to improve their employability.
The campaign launched with a national TV advert, which went live on S4C on Saturday during the Wales V England rugby game, and will air today on ITV and Sky.
The resource features an assessment section where the candidate can watch videos of different roles in social care and answer questions about how they would deal with the situations that arise.
This gives prospective applicants a first-hand opportunity to see if the job is right for them. Budding applicants for roles in social care can find the learning resource on the WeCare Wales jobs portal.
Once complete, candidates are given a document that can be shown to employers to help them stand out against other applicants.
The Office of National Statistics reported that 730,000 jobs were lost from UK company payrolls between July and March.
WeCare Wales hopes that by launching the new online learning resource and its updated jobs portal, it will be easier for the right people to be linked with the right employer.
Sue Evans, Chief Executive of Social Care Wales, said: “With so many people looking for work at the moment, we wanted to provide something that could help potential applicants understand if care is right for them, and if so, help them stand out from the crowd.
“Applying for a role in social care is great and we need all the support we can get, but a high turnover of staff makes things particularly difficult – not only for employers who then need to find someone else, but also the people they support. We want to help give more of an insight into these important roles, and the new online learning resource helps us do that.”
As well as helping individuals boost their employability, the resource also helps employers find the right people for the roles that can be particularly difficult to recruit for.
James Dwyer, managing director of Pineshield Health and Social Care Services, said: “Our mission is to put the service users’ needs at the heart of what we do, but we cannot do that if we don’t have the right staff. Every time we recruit, we find that so many applicants just aren’t right for the role.
“Recently, for one Home Care Worker position, we had 69 number of applications. By having completed the online resource, it would show an individual’s dedication. It will help the right people stand out.”
For the next few weeks, the WeCare Wales campaign is focusing on the need for more home care workers, social workers and social care nurses.
Caption: Karima Alghmed, a home care worker based in Cardiff, features in the TV campaign.