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Party manifestos fail to address ‘fundamental’ social care issues, recruitment expert warns

Stephen-Wilson novacare

Political manifestos from the UK’s three main parties have failed to address the factors that are spiraling the care sector into crisis, an industry recruitment specialist has warned.

Ahead of the 2019 General Election, Stephen Wilson (pictured), CEO and founder of Novacare, said that none of the promises made by Labour, the Conservatives, and the Liberal Democrats, will make a “genuine difference” to the social care system unless the “fundamental issues that sit at the heart of this industry” are addressed.

Wilson has therefore urged care providers to look beyond party manifestos and take a “deeper look” at some of the factors driving the biggest challenges in social care, including employee retention.

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 “Creating a positive work place culture in the care sector is one of the first things that we need to address in order to achieve higher levels of employee satisfaction for social care providers across the UK that is sustainable. Each and every one of them deserves to feel happy and valued in their job,” he said.

“Developing an organisational culture that drives, motivates, supports and empowers staffs will yield a much greater investment in the long run as improved employee satisfaction will facilitate a smoother recruitment process and support greater staff retention rates.

“Done correctly, care providers can then shift their focus from continual recruitment and retraining – a consequence of poor staff retention – and invest more on further personal and professional development for the employees – resulting in higher standards of care across their company, delivered by people who are wholly invested in their careers.”

The latest Skills for Care report estimates that the turnover rate of staff working in the adult social care sector was 30.8% in 2018/19, which equates to approximately 440,000 leavers.

The turnover rate was higher for domiciliary care providers than other service types, with a third of all staff leaving their roles last year (33.8%).

Novacare, a recruitment platform for the care industry, has launched a project to support the care industry with the recruitment and retention of staff.

The overall aim of the project, which has been approved for funding through Scottish Enterprise, is to identify and address workforce issues in light of the turbulent political climate.

Tags : general electionNovacareRecruitmentretention
Sarah Clarke

The author Sarah Clarke

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