‘Positive new beginnings’ sparks Heritage Healthcare national recruitment campaign

Heritage Healthcare Directors

A domiciliary care provider based in Darlington is appealing for more carers to join or return to the profession as it forecasts “the beginnings of stability” in the sector following last month’s General Election.

Heritage Healthcare’s #DoSomethingAmazing campaign has kicked off in the North East and will roll out nationwide from next month.

It is inspired by The Health Foundation’s recent appeal to the new Conservative Government to prioritise investment into the health and care workforce.

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Heritage Healthcare, which has devised the campaign to celebrate the vocational aspect of working in health and social care, explained that uncertainty around Brexit, combined with low pay within the sector, has resulted in a 9% reduction in the numbers of social care workers, and the shortfall is predicted to rise to 400,000 by 2028, according to The Institute for Public Policy and Research.

But Glenn Pickersgill (pictured), CEO of the care provider, believes that following last month’s election, the UK now has “some certainty” around Brexit and, as a result of the Conservative Party winning a commanding majority in Parliament, he is hopeful for “the beginnings of some stability” for the social sector.

“It’s therefore the ideal time to launch our campaign, which is a celebration because being a carer is more than just a job,” he said.

“Care workers and healthcare assistants take great pride, not only in the fact they are giving something back to their clients when they need it most, but also to their local communities by helping people to live independently for as long as they can, which reduces the burden on the NHS and other social services. It’s a hugely rewarding career.”

Heritage Healthcare operates throughout England and Wales from 23 offices, offering a range of services, including help with household and domestic chores, personal care and companionship.

The company is hoping to find four new healthcare assistants to work from the group’s North East base ahead of the campaign going national next month.

 “As life expectancy increases, the need for care will increase also, so while there is a great need for social care now, this will be the case even more into the future,” Pickersgill added.

“In recent years, our work has been underfunded by local authorities, so many more people are choosing to stay in their own homes with additional support provided by professional organisations. The familiar environment and maintenance of their privacy can help individuals feel more comfortable and experience a greater quality of life than some of the alternatives open to them.”

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Sarah Clarke

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