Live-in care provider Promedica24 has announced the appointment of a new sales director and member of the board.
Darren Housden has joined the team with knowledge gained over a 20-year-long career leading business development in the home care sector.
His experience includes managing a network of franchises, leading sales and communication teams, and building new sales channels and high-level strategic partnerships across public and private sectors.
Before joining Promedica24, Housden held several senior management positions and directorships in the care sector and has run a successful business consultancy.
At Promedica24, the new sales director will be responsible for developing and executing the sales strategy, building cross-sector partnerships and reaching new clients with personalised and affordable care.
Commenting on his new role, Housden commented: “I am delighted to have joined Promedica24, and I am looking forward to cementing its place as the go-to live-in care provider in the UK. As the sales director, my priority is ensuring that we provide the best care solutions to all families that look for at-home support and assistance for themselves and their loved ones.
“I am committed to working together with our current partners and developing new regional and national partnerships, and the best-in-class franchise system to ensure people across the whole of the country have easy access to high-quality, personalised and affordable care in the comfort of their own homes.
“Being a specialist live-in care provider with an outstanding approach to each client and the unique range of services, Promedica24 is very well positioned to lead the change in the UK care sector, by raising the profile of the care profession and making live-in care the default care option for vulnerable people and their families.”