Live-in care provider Promedica24 has appointed Michael Browne as UK head of Franchise Development to support business growth in the UK market.
Browne joins the company with 20 years of franchise industry knowledge and expertise, having managed the franchise operations of one of the UK’s leading parcel delivery companies.
His experience also includes developing franchise models for franchisors, supporting the training and development of franchisee networks, and driving profitable growth for businesses in the UK and overseas.
At Promedica24, Browne will oversee the development of the existing franchisee network, implement strategies for recruiting and onboarding new franchisees, and direct the growth of the UK franchise network to reach new clients who require affordable, personalised live-in care services in the comfort of their own homes.
Commenting on his new role, Browne said: “I’m delighted to be joining the Promedica24 team and guide the direction of its UK network over the coming years.
“As UK Head of Franchise Development, I will be responsible for implementing the franchise development strategy and onboarding new franchisees to ensure families and their loved ones across the UK can easily access personalised, affordable care and support in their own homes.
“Promedica24 has already built a world-class franchise model consisting of over 100 franchisees in the UK and Europe. I’m looking forward to continuing the momentum the company has built and working with the franchisees to cement Promedica24’s position as a leading live-in care provider”
Promedica24 said the appointment cements its commitment to investing in the growth of its UK franchise network and providing all franchisees with the “highest quality mentorship and support”.
Darren Housden, sales and marketing director, said: “Michael is a highly skilled business leader bringing a wealth of experience to the business, and we’re delighted to welcome him to his new role at Promedica24.
“The live-in care market is one with huge potential for growth due to the rising number of people choosing to receive full-time care in their own homes. Michael will play a vital role in strengthening our position as a leading live-in care provider in the UK by overseeing the development of our franchise network and expanding our trusted live-in care services throughout the whole of the UK.”