Live-in care provider Promedica24 is looking to create up to 2,000 jobs across the UK to meet a rising increase in demand.
With 150 new care workers already hired and trained since the start of the year, the company is planning to increase its workforce by another 2,000 people over the next 18 months.
Darren Housden, sales and marketing director at Promedica24, said the demand for live-in care services has soared, with families now looking for alternative care at home services rather than selecting the more traditional residential care home option.
He commented: “Awareness of live-in care has increased during the pandemic as we’ve seen a significant rise in demand of people wanting full-time support at home. Live-in care has proven to be a safer alternative to care homes, especially when we are talking about limiting the spread of infectious diseases and enhancing people’s mental wellbeing by enabling them to stay in familiar surroundings. It’s understandable that families want to explore this option after the events of the last 12 to 18 months.”
Housden explained that despite the challenges faced by Covid-19 and Brexit, of which both have significantly contributed to the workforce shortages seen across the sector, Promedica24 is ramping up its recruitment of UK care workers.
“We’re extremely pleased to be able to create 2000 jobs in communities across the UK. The current UK unemployment rate stands at 4.7% and with millions still without jobs due to businesses remaining closed or sadly shutting their doors for good, we want to give suitable people opportunities to start new careers and improve local employment rates by getting people back into work,” he added.
“However, candidates should remember that the job comes with a great level of responsibility and requires certain personality traits, such as empathy, resilience and patience, to be able to adequately support the physical and emotional needs of those most vulnerable.”
Paula Beaney, quality assurance director at Promedica24, commented: “The pandemic has shone a light on the vital role care workers play in society. Often forgotten and undervalued, their dedication to keeping people safe has resonated with thousands of people across the country, now seeking a fulfilling career in social care.
“We provide extensive training and development opportunities for our care workers to ensure we deliver the highest quality services to all who need it. Having previous care experience is beneficial but as a values-led organisation, our focus is on finding people who are compassionate in nature and will live out our ideals of honesty, integrity, transparency, equality, commitment, and respect.”