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Radfield creates more franchise opportunities with territory expansion

Birmingham Bullring

Radfield Home Care has expanded its territories throughout Birmingham to open up future franchise opportunities.

The HSBC Emerging Franchisor of the Year 2019 winner has launched new ‘super territories’ thought out the Birmingham area that, it claims, will offer franchise opportunities with ‘sustainable returns and high levels of social value’.

The super territories have been developed to include three times the population of standard territories giving potential home care franchise partners a larger pool of clients.

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Birmingham was selected as a base for the new territories thanks to its proximity to Radfield Home Care’s national office and the cities transport links.

The new territories neighbour each other, stretching from Wednesdbury to Martson Green.

Franchisor, Dr Hannah MacKechnie, said: “We wanted to create a unique opportunity for inspiring franchise partners and one of the ways for us to do this was to increase the business opportunity within a given territory. After reviewing various locations across the country, Birmingham was perfect for this.

“Made up of numerous small towns, each with their own unique cultures and demographics, it meant we could develop multiple super territories in the area each with a healthy mix of different age groups and incomes – essential for a healthy balance of clients and staff.”

Tags : BirminghamRadfield Home CareTerritory expansion
Matthew Trask

The author Matthew Trask

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