Radfield Home Care, a family business providing care at home services to older people in the private marketplace, has become accredited as a Real Living Wage employer.
The move will see employees receive a minimum hourly wage of £9, or £10.55 in London.
The rate is higher than the national minimum wage, which yesterday rose to £8.21, and is calculated and updated annually by the Living Wage Foundation to reflect the real costs of living.
Radfield’s Harrogate franchise partner Matthew Nutting first approached head office with the idea of becoming an accredited Living Wage Employer and is already reaping the benefits of the accreditation.
Radfield Home Care franchisor and co-founder Dr Hannah MacKechnie said: “We support all our franchise partners to set pay rates based on their local market forces, so we began working with Matthew to implement this strategy and it became immediately clear the difference just a £0.30 increase could make.
“We all expected it to impact on Matthew’s recruitment but, to our surprise, it also had a huge impact on his client attraction. This meant his business began to grow from strength-to-strength, as he was able to consistently balance the growth of his care team and increasing the hours of care delivered to clients. It was clear there were more benefits to the accreditation than we originally anticipated, so began looking to roll it out through more of our franchise and company owned network.”
Radfield introduced its Caring for Carers pledge in 2013, with the vision to provide a fairer and more enjoyable work environment for its employees. This has helped significantly decrease staff turnover and it is now hoped that the Living Wage Accreditation will decrease this further – meaning the network will benefit from reduced recruitment and training costs.
Nutting said he has been delighted with the outcome of his Living Wage Accreditation and believes it has been a crucial factor in his success to date.
“I believe carers are one of the most committed work forces out there, yet all too often they are not acknowledged for their efforts. Radfield already has a great policy for rewarding staff through our Caring for Carers Pledge, but I wanted to try and take this one step further,” he added.
“I am really pleased to see it has helped with my staff retention and satisfaction, but I am amazed at the impact it has had on my clients. They really like the fact that we put as much emphasis on looking after our staff as we do providing them with a high quality care service. I would definitely recommend Living Wage Accreditation to any business out there looking to grow sustainably and ethically.”
Just under one third of Radfield’s 13 franchises are now Living Wage Accredited, with more reviewing their payment structures to try and achieve the recognition.
Another franchise partner who has already increased his pay rates is Dave Bellis in Liverpool North, and is he experiencing similar benefits to Nutting.
“For me, one of the biggest rewards of operating my own business is offering my employees a great place to work and the Real Living Wage is a massive piece in this puzzle. It is great to see my staff feeling valued and motivated through earning a good wage,” said Bellis.
Image: From left – Dr Hannah MacKechnie (co-founder and franchisor), Phil MacKechnie (digital marketing manager), Jess Jenkinson (governance & operations manager), Trudie Meredith (marketing manager). Alex Green (co-founder and franchisor), Ed Gill (franchise recruitment manager).