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Radfield Home Care launches franchise discovery programme

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Franchisor of the Year nominee Radfield Home Care has launched a discovery day programme to support budding franchise owners begin their journey into the multi-billion pound marketplace.

Designed with franchise prospects in mind, the series of discovery days will take place at the home care company’s new head office in Shrewsbury, giving people the chance to meet the specialist franchise support team that will help them develop rewarding, successful and profitable businesses.

The aim is to enable people to leave with a greater understanding of both the private home care sector and how Radfield will support them during their business’ pre-launch, start-up and ongoing development.

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They will also be able to discuss any questions they may have about recruitment, marketing, compliance, business development, client attraction and more with the specific industry experts.

Radfield Home Care was recently shortlisted for the Emerging Franchisor of the Year Award in the bfa HSBC Franchise Awards.

Co-founder and franchisor Dr Hannah Mackechnie said: “When we speak with franchise prospects, it is clear that one of the most important things they are looking for in a franchise is the support they receive that will help them launch and grow a successful business.

“We realised that enabling franchise prospects to meet with the support team would give them the chance to ask any and all of the questions they have about different areas of the business directly; helping them to complete their due diligence and get to know the people that they will be working closely with.

“Hosting franchise prospects and the whole support team in one place also allows prospects to focus on areas that are most important to them. Some people want to know more about how we help them recruit and retain staff through our Caring for Carers pledge, some are eager to know more about our leading marketing strategies to attract private clients, and others are most interested in how our healthcare management systems help them exceed regulatory expectations. Our new Discovery Days will give them the chance to discuss all these topics with our support personnel directly.”

As well as the chance to meet the franchise support team, attendees will also learn about Radfield Home Care’s business model, 20 day training programme, franchise territories, financial projections and the next steps to continue on their journey of discovery.

Radfield’s Discovery Days are held every month, with the next events taking place on May 23, June 25 and July 18, each between 10am and 1.30pm.

Image: From left – Dr Hannah MacKechnie (co-founder and franchisor), Phil MacKechnie (digital marketing manager), Jess Jenkinson (governance & operations manager), Trudie Meredith (marketing manager). Alex Green (co-founder and franchisor), Ed Gill (franchise recruitment manager).

Sarah Clarke

The author Sarah Clarke

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