Radfield Home Care has announced a “complete overhaul” of its employee retention and wellbeing strategy.
The Caring for Carers Pledge, which sets out how the business values its carers and provides a rewarding working environment, has been redeveloped around a new CARE acronym; Culture, Appreciation, Reward and Empower.
Radfield said the acronym reflects the journey that all of its employees experience – from a welcoming and supportive culture; to the ongoing appreciation and reward for their efforts and achievements; to the “continued empowerment” Radfield provides its employees to progress in both their career and personal goals.
Franchisor Dr Hannah MacKechnie said: “The care sector has a terrible history of under-paying, under-appreciating and under-supporting its workforce. Not only does this generate high staff turnover rates and deter new employees entering the sector, it also has a knock on effect on the quality of care provided to clients. As a result, focusing on looking after our employees, as well as clients, is critical.
“The Caring for Carers Pledge has been a staple part of Radfield’s recruitment and retention for a number of years, but we have given it a complete overhaul, with the introduction of our new CARE approach at the centre of this. To roll this out nationally, we are working with our franchise partners individually to develop localised strategies to develop their culture, appreciation, reward and empowerment pledge.”
Radfield said it has been able to keep its staff turnover rates low by investing in quality training, listening to and supporting carers and recognising hard-working carers with ample rates of pay – the majority of Radfield Home Care franchise partners are Living Wage accredited.