Growing domiciliary care business Radfield Home Care has welcomed its first franchise partners in the East Midlands.
Sam and Jon Adie (pictured) will open a new office in Derbyshire in the coming months, providing care to local residents in Derby, South Derbyshire and Ashbourne.
A former PA of numerous blue chip companies, Sam and her husband Jon, an engineering director, have always had a desire to provide care and support services, but it was when they began sourcing care for Jon’s parents they struggled to find a high quality home care provider.
“Having had a bad experience finding care for mum and dad, who were being failed by the system, the realisation set in very quickly that there were a lot of poor quality home care providers, and being so far away to help and support, made this extremely difficult. This has driven the need to want to make a difference in the care sector, and raise the quality and standards of care provided. I feel it’s really important to make sure that older people are made more aware of their choices,” Jon explained.
After researching numerous franchise opportunities, Sam recalls phoning Jon at work when she came across Radfield Home Care: “The Radfield family values really stood out. It feels more personal coming into a business at the stage Radfield is at and allows one to one support. The whole team are friendly, supportive and extremely knowledgeable,” she explained.
“Franchisors Hannah and Alex have always been involved and on hand at every stage of our franchise journey and are extremely friendly and approachable. The ‘quality’ culture shines through and the values the business holds, very much aligns with the core reasons of why we are entering the care sector.”
Sam and Jon have just completed the second stage of Radfield’s 20-day franchise partner training programme, the Radfield Runway, and have recently acquired their office on the outskirts of Derby city centre.
“We are really excited about our new premises in ‘Revive Healthy Living Centre’ in Derby,” said Sam.
“The close association with other healthcare professionals provides a great opportunity to create synergy across all businesses in the community. Our CQC application is also underway as we focus on appointing an enthusiastic and energetic registered care manager and spreading the word through our social media platforms.”