Rebranded service pledges to take recruitment stresses away from care providers


Outsourced recruitment service The Care Hub has been rebranded as Purpletribe as it looks to take the stress of finding permanent care staff away from providers.

Established in Leeds and made up of ex-care sector employees and recruiters, Purpletribe is focused on helping providers attract, hire and retain the right staff, with the right values for their business.

Amid rising staff shortages, recruiting the right care workers is the number one headache for home care companies. Vacancies are piling extra pressure on already stretched care teams, and service users are going without the care they need.

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During the pandemic, Purpletribe MD Scott Sherriden (pictured) asked “how best can I help care providers now, and without getting in their way?”

Talking to home care owners, he learned that while his ATS (applicant tracking system) software worked well for them, it was no longer a priority.

Owners needed a partner to take the ‘admin-pain’ away entirely, in a one-stop-shop operation working alongside them, their registered manager or in-house recruiter.

So Sherriden set about stripping out unnecessary complexity and on-cost to build new service options based on home care businesses’ models or ambition, with the aim of reducing stress of permanent recruitment and freeing up time to focus on delivering quality care.

In April 2020, he on-boarded the first home care provider onto the new service, and in nine months the company grew its headcount by 29% and revenue by 20%, compared to 0% in the previous 12 months.

Explaining the rebrand, Sherriden said: “We were so struck by the impact, we changed our name from The Care Hub to Purpletribe to spotlight the skills of our and our clients’ teams, rather than ‘just’ the software.

“We salute the work done by all care workers and want to help home care providers recognise, grow, reward and retain their people.”

Tags : purpletribeRecruitmentScott Sherridenstaff shortagesThe Care Hub
Sarah Clarke

The author Sarah Clarke