National home care provider Right at Home has launched a campaign to share the life stories of the clients it supports, whilst encouraging others to find out more about the lives of their relatives and neighbours.
Over the coming weeks, the provider will be sharing client stories through its website and social media channels and is inviting others to share their loved ones’ past via the #WhoTheyWere hashtag.
One client, Brenda (pictured), has shared her story of teaching in two schools and her round-the-world retirement trip.
Speaking on the campaign, Right at Home CEO Ken Deary said: “As a provider of homecare, Right at Home has the privilege of hearing amazing stories about our clients’ former years. We know how important it is to not only provide exceptional care to our Clients, but to also lend a listening ear and that’s why we are launching our #WhoTheyWere campaign.”
With more than 1.9 million people across England estimated by Age to UK to often feeling ignored or invisible, the campaign also looks to encourage people to find out more about the history of older people in their local community.
Deary added: “By taking the time to sit and have a conversation with an older person, you are also playing your part in helping to combat loneliness and social isolation which is an increasing problem affecting the elderly and something which we are extremely passionate about tackling.”
Right at Home runs a number of initiatives across its network to address the issue of loneliness.
Earlier this year, David Wilson, managing director and owner of Right at Home Cheshire East, took over the running of a local friendship group which was expected to close down due to funding cuts.
He also opened a second friendship group in the neighbouring area to reach more people in the community.
The groups – which run fortnightly and are attended by around 15 people – provide a safe environment to meet, socialise and develop friendships, whilst participating in arts and crafts, singing, exercises and days out to local places of interest.