There has been a steep decline in the number of candidates in the 18-25 age group applying for roles in domiciliary care, according to Social Care Alba.
Using statistic verified by Novacare, the Edinburgh-based care and support provider said that while 40% of all applicants between April and June 2018 had fallen into this age group, the percentage for the same period in 2019 was just 15%.
Social Care Alba are aiming to rectify this decline, hope to make the younger generation aware of how rewarding and beneficial a career in care can be.
It will be exhibiting at the Part-Time Work Fair, organised by Napier University, on 1 November 2019.
Nataly Wilson, the founder of Social Care Alba, said: “We believe that the reduction of younger candidates applying for a job in domiciliary care is a great part down to lack of awareness.
“This type of care is particularly invisible to the younger generation as I suppose it’s not something that we think about so much as a young person.
“As a leading care and support provider, focusing on innovation, technology and new approaches to care that will allow us and our employees do a better job, is vital.
“Through a strong drive to innovate we are also really hoping to engage with younger demographics and help bring this group into the sector.”
She continued: “Care at home work also lends itself very well to those with younger families as hours can be very flexible and job roles can be part-time, allowing candidates to have a good work-life balance whilst earning money and doing something that is very rewarding.”