Skills for Care joins forces with employee referral app Care Friends

Neil Eastwood

Skills for Care has announced a new partnership designed to boost the number of quality social care job candidates through sector workforce recommendations.

The independent body for workforce development has joined up with employee referral app provider, Care Friends.

The app ‘gameifies’ the employee referral process by allowing care workers to share a job with their contact list in exchange for a point, which equates to £1.

If someone responds to that referral and applies, they receive more points, decided by the employer, and additional points if they turn up to an interview and start in the role.

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Skills for Care CEO Oonagh Smyth said: “With their focus on innovation, their industry expertise and such a unique offering, Care Friends is the perfect partner for us. We’ve supported the development of the app for over 12 months and been impressed with the results and positive feedback from employers. It’s, quite simply, exactly what the care sector needs.”

Following a successful EU-funded pilot in Cornwall in 2019, the app has a waiting list of care providers eager to adopt the recruitment channel.

Early results show that there was a 10% interview no-show with app-referred candidates versus a 50% or worse no-show with internet job boards.

Neil Eastwood (pictured), founder and CEO of Care Friends, said: “Employee referral is proven to be by far the best source of high performing and long-staying care workers. The problem was traditional referral schemes were hard to keep top-of-mind, unengaging for staff and an admin-hassle. This led to very low referral rates despite the high potential out there. Our bespoke app gamifies this process and means many more care staff become highly effective recruiters for their employer.  

“If current trends continue, the care sector will face a deepening recruitment crisis – and I truly believe our technology can go some way to finding a solution to the shortage of staff in the sector.”

A pilot customer, Jonathan Billington of Bluebird Care in Wiltshire, said: “Not only do we love this concept, we love channelling our recruitment budget back to our employees rather than a third party.”

Tags : Care FriendsNeil EastwoodRecruitmentskills for care
Sarah Clarke

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