The Care Company (SW), an independent provider delivering home care in the South West of England, has announced a rebrand as it looks to focus on the “true values of care”.
The business, based in Devon, said its new name, CareYourWay, reflects the impact that its personalised services have on families.
As part of the rebrand, CareYourWay has updated its logo, website and social media pages. There has been no change of ownership or services offered but, according to a letter to its employees, the business has plans to expand its services to more clients across the UK.
The announcement comes after the team celebrated Earth Day by cycling more than 50 kilometres over two weeks to raise funds for Friends of the Earth.
All donations were made to the charity in CareYourWay’s clients’ names, with each client receiving a certificate.
CareYourWay has also been planting flowers to encourage bee and butterfly habitats and donating funds to councils to plant trees.
Managing director Sarah Sabater said: “To host an event that places our clients at the heart of our company is incredibly rewarding to see. Whilst we develop CareYourWay, we are always looking for new ways to empower and involve our clients, placing them at the centre of our inclusive culture.”
Caption: CareYourWay staff member Ellie Ayre gets ready to cycle for Earth Day.