Fifteen health and social care charities have come together to support people with long-term health conditions to get active and improve their well-being.
Backed by the National Lottery and Sport England, the charities have launched a new campaign – We Are Undefeatable – to help people build physical activity into their lives in a way that is right for them.
Over two thirds (69%) of people with long-term health conditions, such as Parkinson’s or arthritis, say they would like to be more active, but they are twice as likely to be inactive, according to Sport England, the organisation behind the award-winning This Girl Can campaign.
This is despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.
A new survey of over 1,000 adults has also revealed that people with long standing health concerns feel they face some unique barriers.
Over a third of people (36%) cited lack of energy as the main barrier to increasing physical activity and two in five (40%) reported that pain caused by their health condition prevented them from increasing the amount of physical activity they do.
We Are Undefeatable, which will run across TV, radio and social media, aims to recognise these barriers and will present emotional stories of men and women living with a range of conditions getting active in ways that suit their needs.
Campaign support packs are also being distributed to every GP surgery and community pharmacy in England as part of a wider programme to support healthcare professionals to promote physical activity to their patients.
The charities behind the campaign include Age UK, Alzheimer’s Society, British Red Cross, Diabetes UK, Macmillan Cancer Support, Mind, MS Society, Parkinson’s UK and Versus Arthritis.