A steep decline in the number of millennial candidates applying for home care roles has been recorded in Scotland.
Data released by Edinburgh-based provider Social Care Alba, and verified by online recruitment platform novacare, shows a 62% decrease in people aged between 18 and 25 seeking to enter the country’s home care sector this year.
In April to June 2018, 40% of all applications made were by millennials, but in the same period in 2019, this dropped to just 15%.
Founder of Social Care Alba Nataly Wilson said: “We believe that the reduction of younger candidates applying for a job in domiciliary care is a great part down to lack of awareness. This type of care is particularly invisible to the younger generation as I suppose it’s not something that we think about so much as a young person.
“As a leading care and support provider, focusing on innovation, technology and new approaches to care that will allow us and our employees do a better job, is vital. Through a strong drive to innovate we are also really hoping to engage with younger demographics and help bring this group into the sector.”
Armed with these statistics, Social Care Alba plans to make the business visible to younger generations by communicating with them as much as possible, and making them aware of how rewarding and beneficial a career in care can be.
The company will be exhibiting at the Part-Time Work Fair, organised by Napier University, on November 1.
Wilson continued: “Care at home work also lends itself very well to those with younger families as hours can be very flexible and job roles can be part-time, allowing candidates to have a good work-life balance whilst earning money and doing something that is very rewarding.”