SUPPLIER FOCUS: Home care providers can now register to Autumna for free


Autumna, a digital platform that helps care providers attract self-funders and their families, is welcoming home care businesses to register for free with the site during the coronavirus crisis.

The free standard listing promotion was first introduced to care homes to give them greater visibility at a time when families can’t visit in person, and this offer has now been extended to domiciliary and live-in care providers.

Each provider that registers with the site get a profile page where they can upload a photo, contact details, links to their website and their CQC report, and 50 searchable fields for the type of care provided.

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“The whole point of Autumna is to give the public easily accessible, useful, comparable information about all care providers,” said founder Debbie Harris, who designed the site after 10 years running a bespoke care finder service for self-funding families.

“My team, who are experienced in looking for care, were finding it immensely difficult to find the information they needed to recommend services to families. So you can imagine how hard it must have been for inexperienced people, family members looking for care for a loved one for the first time.”

Launched in August 2019, the site now lists over 27,000 care providers across England, Scotland, Wales and Northern Ireland, of which 20% have either a premium or free standard listing.

“By including home care on the same platform as care homes and live-in care, we are the largest and most comprehensive register of care providers in the UK,” continued Harris.

“For the platform to really be the effective search tool the public is crying out for though, we need to raise that percentage figure significantly.

“We’re trying to create a level playing field for all care providers, where the quality of information you post has a direct relation to where you appear in a client search.”

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Sarah Clarke

The author Sarah Clarke

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