Survey into government’s social care recruitment campaign goes live


The Department of Health and Social Care has opened a survey into its national adult social care recruitment campaign.

DHSC is looking for responses from a range of people working in the adult social care sector, from care staff and registered managers to directors and HR teams.

The survey, which will close on August 21, will help the department evaluate the impact of the campaign in England since April 2020.

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The campaign, titled ‘Care for Others. Make a Difference’, was launched to inspire the public to consider a career in social care, and followed Matt Hancock’s announcement that the government plans to recruit 20,000 more staff to the sector.

It included the new CARE brand for social care, which aimed to raise the profile of the care sector and allow business to show them the same appreciation as NHS workers.

The first phase of the adult social care recruitment campaign, ‘Every Day is Different’, was rolled out in February 2019, which was hailed a success by the then Minister of Care, Caroline Dinenage.

This was followed up with the ‘When you care, every day makes a difference’ campaign in October 2019.

Tags : adult social care recruitmentrecruitment campaignsocial care recruitment
Sarah Clarke

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