The famed centenarian war veteran and fundraiser has partnered with Age UK and Cadbury to encourage the nation to talk to older people.
Age UK is calling for better pay for the social care workforce to put them on par with their NHS counterparts.
Age UK
Age UK described the decision as a 'kick in the teeth' for over 75s, who have had a “torrid time” over the last few months.
New analysis by the charity reveals that 700,000 requests for care and support by elderly people were turned down last year, equivalent to 2,000 claims each day.
The launch follows research by Age UK which reveals that more than one in six people in the UK aged 65 or over have experienced depression and anxiety.
Nearly 30% of people aged 80 and over are providing 23 million hours of unpaid care a week, which adds up to 1.2 billion hours of care a year, the charity has revealed.
The older people’s charity said 74,000 people aged over 65 in England have died or will die between the last and forthcoming General Election.
In Age UK's General Election Manifesto, Age UK noted that the figure might rise as high as 21m people by 2030 if the issue isn't addressed.
As parliament dissolves, the coalition has published an open letter calling on the next government to take greater action to secure housing suitable for all.
Employee attitudes towards the illness are key to ensuring that services and activities are dementia friendly.