The Mayor of Trafford, councillor Robert Clinton, declared Kingsley Home Care Services open at a ribbon-cutting ceremony.
The new service will provide personal care, hospital-to-home assistance, live-in care and specialist dementia care.
new launch
The care home group will open its first home care branch in Greater Manchester next month.
The founders of Beyond Homecare and charity consultancy Pamoja have established the round-the-clock service, creating 100 jobs.