The successor will replace Sharon Allen, who is stepping down from the role of CEO in March.
The MD of Heathcotes Group said that the government referring to care workers as 'low skilled' is turning off school leavers from entering the profession.
skills for care
But level of churn suggests employers are struggling to find, recruit and retain suitable people to the sector.
The campaign aims to address the estimated 110,000 vacancies in adult social care in England.
The move is part of a campaign to develop future leaders in social care and health.
The one-year programme matches graduates with forward-thinking employers.
Home Instead's You Can Care campaign highlights the rewards of working in the care sector.
Allen says citizens monitoring and analysing their own health and well-being will become a significant new force.