The new director replaces Gerry Evans, who retired this week after 16 years at the organisation.
The Welsh government has doubled the funding available to support local businesses and enterprises, which includes care providers.
Social Care Wales
The WeCare campaign, led by Social Care Wales, will highlight the breadth of career opportunities in care.
Councillors and stake holders stress the importance of coming together to avoid potential disruption.
The aim of the strategy is to meet the care needs of the people of Wales over the next 10 years.