Start-up domiciliary care company, Lifted, has raised £1.6 million to fuel the extension of its services and build its AI capabilities.
The seed round was led by Fuel Ventures, alongside investors including Vitry Enfants and Marc Cohen, chief co-investment officer of 1818 Venture Capital, and brings the total investment raised by Lifted to £3.1 million.
London-based Lifted was launched in March 2019 by Rachael Crook (pictured) and Sam Cohen. Crook had experienced first-hand the stress of navigating the care sector when, at the age of 24, her mother was diagnosed with dementia.
The business has since delivered over 20,000 hours of care whilst paying its staff the London Living Wage. It has also received a ‘Good’ rating from the CQC; and been crowned the UK’s Best Startup Home Care Service at the 2020 Home Care Awards.
In addition, it has launched its own care management platform, the Lifted app, to enable families to get real-time updates on care, leave instant reviews and view wellness data about their loved one.
The platform centralises data from all parts of the business, enabling AI-assisted decision making for carers and automated scheduling and alerting for operations teams. Information is shared in real time, making it easier, quicker, and safer to arrange care, giving families insight into their loved one’s health, and delivering peace of mind.
The new funding will be used to extend these services further to develop a one-stop-shop to support anyone through the process of caring for a loved one.
This will include tools to engage and personalise care; guidance and advice for families; a platform to upskill and recognise care workers remotely; and building out its AI capabilities to provide automated coaching.
Crook, CEO and co-founder of Lifted, said: “We are proud of the success we have seen in just over a year. We have excellent customer reviews, provide award winning care, we’re a fast-growing business, and we’re doing it in a way that benefits everyone.
“In short, we are proving that responsible tech can help to solve some of the problems in our healthcare system thought intractable. Now the aim is to develop our platform to bring more joy to families, quickly scale the business and build on the data-driven capabilities of our platform which this funding will enable us to do.”