B2B music platform 7digital has signed a contract renewal to continue providing music streaming content to GrandPad, the first purpose-built tablet for people over the age of 75.
GrandPad is designed to keep older adults connected with family, friends and caregivers, while providing enrichment such as music, games, news, and more in a secure environment.
The contract renewal means that 7digital will continue to provide GrandPad users with access to more than 30 million songs and customised playlists designed to improve health and happiness.
“Music is such a powerful tool, capable of creating emotional responses that boost happiness and enhance quality of life”, said Paul Langworthy, CEO of 7digital.
“This is why 7digital is proud to be extending our relationship with GrandPad, a digital innovator that strives to provide vital connectivity to the older generation.”
7digital’s music platform has been integrated with GrandPad since 2016. The music service comes pre-loaded onto GrandPad’s tablet device, which also includes built-in 4G LTE wireless data connectivity for a seamless, connected experience.
“The aging population is expected to become one of the most significant factors influencing societies around the world, and technology will play an increasingly important role in supporting independent living and fostering everyday enrichment for these individuals and families”, said Scott Lien, CEO of GrandPad.
Based in California, GrandPad was introduced to elderly people in the UK through Home Instead Senior Care in January 2019.